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CREATIVE DIRECTOR

ESIN CITTONE

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WORK

Work
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UNFPA

BODYRIGHT
SOCIAL MOVEMENT

UNFPA
Watch Now

UNFPA
BODYRIGHT

The world's first copyright for the human body to protect against online usage and abuse. Bodyright received global recognition across all media and grabbed the attention and advocacy of multiple celebrity influencers including Rita Ora, Sharon Stone, Ashley Judd, and Meadow Walker. It achieved an estimated global reach of 1.7 billion. The video has been watched over two million times. The Bodyright webpage has had 2.2 million views. And the petition exceeded 15000 signatures.

ICELAND

ASK GUDMUNDUR

SOCIAL / CONTENT

Ask Gudmundur
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ICELAND

ASK GUDMUNDUR

Introducing Ask Gudmundur - "The world’s first human search engine".

The campaign caught the attention of Barack Obama.

ICELAND

ACADEMY

PROGRAM INNOVATION

Iceland Academy
Iceland Academy

Iceland Academy

01:53
Play Video
Iceland Academy | How to avoid hot tub awkwardness

Iceland Academy | How to avoid hot tub awkwardness

01:15
Play Video
Iceland Academy Surprise Trip to Iceland

Iceland Academy Surprise Trip to Iceland

02:09
Play Video

ICELAND

TOURIST ACADEMY

Welcome to Iceland Academy. We will teach you the most essential things you need to know before visiting Iceland. What to wear, how to drive, how to take the perfect selfie. It is all here. For a safe and happy trip to Iceland, make sure you finish all available courses and become a certified tourist to be eligible for discounts throughout the country.

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JAGUAR

DUA LIPA

MUSIC TECH

Jaguar
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JAGUAR x DUA LIPA

To launch the Pace series, Jaguar has collaborated with Dua to make music in a completely new way. Using custom-made software from Jaguar, we created an exclusive ‘PACE Remix’ of her latest track, ‘Want To’ and empowered fans all over the world to create personalised remixes using their own sensory data – from the way they drive.

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NISSAN

 DREAM DRIVE
MUSIC TECH

Nissan | Dream Drive
Play Video

NISSAN DREAM DRIVE

To help environmentally conscious parents who were at risk of losing dream driving forever, we created "Nissan LEAF Dream Drive"—a five-track album that replicated the melodic sounds of combustion engines so that tired parents could lull their children to sleep while driving the silent-running, zero-emissions Nissan LEAF.

ICELANDAIR

STOPOVER BUDDIES

CREATING A NEW SERVICE

Icelandair Stopover Buddies
Icelandair Stopover Buddies

Icelandair Stopover Buddies

01:56
Play Video
Icelandair Proposal

Icelandair Proposal

02:15
Play Video

ICELANDAIR

STOPOVER BUDDIES

How do you get the world to stopover in Iceland, when they're all in such a rush? By offering them a free Stopover Buddy, to help them travel like a local.

ICELANDAIR

AHEAD OF TIME

EXPERIENTIAL

Icelandair Immersive Theatre
Ahead of Time' an Icelandair Stopover Pass performance

Ahead of Time' an Icelandair Stopover Pass performance

01:29
Play Video
Introducing The Icelandair Stopover Pass

Introducing The Icelandair Stopover Pass

00:58
Play Video

ICELANDAIR

AHEAD OF TIME

We pioneered a new form of in-flight entertainment; an immersive theatre titled ‘Ahead of Time’. The show starred talented Icelandair staff as well as trained actors, who engaged with the audience 11 hours from arrival at Heathrow to touchdown in JFK. The plot took inspiration from the airline’s progressive philosophy across their 80-year history, championing female empowerment and achievement.

HYUNDAI

FANDOMEEXPERIENTIAL

Hyundai Football Heaven FanDome
Hyundai FanDome
02:18
Play Video
Welcome to Football Heaven at the Hyundai FanDome.
00:49
Play Video

We launched a one-of-a-kind, innovative ‘FanDome’ experience in London which hosted 45,000 guests across 45 games of EURO 2016. The Hyundai FanDome gave fans the opportunity to experience football like never before, through a world-first live reactive 360-degree audio-visual experience.

HYUNDAI

FANDOME

TAKEDA

BORN TO BE ADHD

SOCIAL

Working with young people with ADHD, we’ve created a series of #BorntobeADHD memes & stickers gallery on Giphy to help teenagers share their own stories of living with ADHD and shine a light on the everyday adventures it brings.

TAKEDA

#BorntobeADHD

LANCOME

MY SHADE. MY POWER.

CONTENT / INFLUENCER

Lancome
Lancome 40 Shades 40 Powers

Lancome 40 Shades 40 Powers

00:20
Play Video
Lancome - Laura Kenny

Lancome - Laura Kenny

01:32
Play Video
Lancome Gurinder Chadha

Lancome Gurinder Chadha

01:28
Play Video

Lancôme believes that foundation gives you that extra confidence to make you feel powerful every day. Discover the personal stories of 40 women and what makes them powerful. The 40 women featured in the campaign include Gurinder Chadha, the "Bend it Like Beckham" director, Olympic cycling champion Laura Kenny and dancer Oti Mabuse.

LANCOME

MY SHADE. MY POWER.

Fans of London
Fans of London

Fans of London

02:00
Play Video
London & Partners - Harry Potter

London & Partners - Harry Potter

03:44
Play Video
Rolling Stones Fan meets his idols at EXHIBITIONISM

Rolling Stones Fan meets his idols at EXHIBITIONISM

03:54
Play Video

L&P

FANS OF LONDON

This spring some of the biggest fan-based events on the planet come to the capital.  If you're a fan of Harry Potter, the Rolling Stones, Shakespeare and many more - you're a 'Fan of London'. And we want to treat you.

L&P

FANS OF LONDON

CONTENT

Fans of London
Fans of London
02:00
Play Video
London & Partners - Harry Potter
03:44
Play Video
Rolling Stones Fan meets his idols at EXHIBITIONISM
03:54
Play Video

This spring some of the biggest fan-based events on the planet come to the capital.  If you're a fan of Harry Potter, the Rolling Stones, Shakespeare and many more - you're a 'Fan of London'. And we want to treat you.

L&P

FANS OF LONDON

LAND ROVER

A LIFE EXTRAORDINARY

CONTENT

A Life Extraordinary - A Land Rover Project
Watch Now

Some people are driven to go above and beyond the ordinary.

To challenge the expected, push the impossible and adventure into the unknown to reach new heights. But what is it that gives people the natural urge to do this?  We took a journey with 4 extraordinary individuals from the world of music, sport, design, and conservation to help us find out. And invited Cambridge University professor and leading psychologist, Dr. Brian R. Little along for the ride, to help us decode what motivates us to go above and beyond.

LAND ROVER

A LIFE EXTRAORDINARY

VOLVO

LOST IN FORKS

DIGITAL / GAMING

Volvo Lost in Forks
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VOLVO

LOST IN FORKS

Edward or Jacob? Vampire or Werewolf? Bella was lost. And her fans were too. So we took them to the one place we knew you they wanted to go - "Lost in Forks".

OPEL

ADAM STORE
EXPERIENTIAL

OPEL ADAM STORE
Watch Now

OPEL

ADAM STORE

The most customizable store for the world's most customizable car - the Opel Adam. The new Adam Store is designed out of modular blocks. So just like the Adam, it can be customized completely. Cool coffee bar, unique magazine shop, funky exhibition space and music venue. It’s a cultural chameleon that perfectly expresses the multiple personalities of the Opel Adam.

KIT KAT

STAY AWAKE. HAVE A BREAK.
SONG

Kit Kat. Stay Awake. Have a Break.
Watch Now

KitKat
Stay Awake. Have a Break.

Drivers were falling asleep at the wheel. So we created a loud annoying song with tips on how to stay awake at night.  And aired it on late night radio.

DE BIJENKORF

3 CRAZY DAYS
PRINT

DE BIJENKORF

3 CRAZY DAYS

The Bijenkorf is the Harvey Nichols of Holland. Every year they hold a three day sale (The Drie Dwaze Dagen) that drives women absolutely crazy. For the latest two campaigns we turned these women into unstoppable forces of nature and complete savages.

SKODA

WHAT KIND OF CAR IS THAT?
DIGITAL CAMPAIGN

Skoda
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SKODA

WHAT KIND OF CAR IS THAT?

Skoda wanted to create a large buzz around the launch of their new Superb model.  It's a great car but it's still a Skoda - a brand many people have misconceptions about. So rather than show off the new Superb, we decided to hide it and get people to guess what kind of car it was.  The virals directed viewers to a special website where they could learn more about the car. And by guessing which brand it was, they even had the chance to win it. Then finally we revealed the shocking truth. It's a Skoda.

COMMERCIAL

BREAK

Highlights
London Autumn Season 2016
01:31
Play Video
The Art of Detection
03:20
Play Video
OVO Smooth Mover PAYG
00:30
Play Video

COMMERCIAL​

BREAK

A selection of some of our commercials, films and virals.

About

MY STORY

Hello, thanks for dropping by! I hope you’ve enjoyed my work.

 

I’m one petite girl with big ambitions. The last 24 years took me on award-winning adventures from Istanbul to London, Warsaw, Amsterdam, and back to London where I’m currently working. I am a full-time CD, a part-time mentor, judge, and traveler. I’ve always been fascinated by puzzle solving. If I wasn’t solving briefs, I would have been an extinct language decrypter, a world-renowned chess player, or a spy code cracker. Yes, I love a challenge!

So if you would like to know more please check my LinkedIn or drop me an email. I'd love to hear from you!

esincittone@gmail.com

07476206442

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Awards

AWARDS

Sabre EMEA 2023
The Anthem Awards 2023
Sabre 2023

Shorty Impact Awards Gold & Silver 2022
Luum Awards Gold 2022
Lovie Awards 2xSilver 2022
Digital Impact Awards Gold 2022
PRWeek US 'Best Public Awareness' Award 2022
Cresta 2xBronze 2022
CreativePool Social 2022
Drum Awards 2022
Gerety Awards Work for Good Cut 2022
British Arrows 2022

PRWeek Global Awards 2022 - Global Creative Idea

Drum Awards 2021
Creative Moment 2021 Jury
PHNX Awards 2021 Jury
Creative Equals Mentor 2021
Sabre Awards 2021

Communicate Magazine Int. Coms & Eng. Awards 2020

The Communique Awards 2020
Sabre Awards 2020

Pharmaceutical Marketing Effectiveness Awards 2020

EyeForPharma EU Awards 2020
Sabre Awards 2019
PR Week Top 10 PR Campaigns of the Decade (2nd Place)

Euro Effies 2017 3 Golds 

Euro Effies 2017  Silver
North American Effies 2017 2 Golds
Cannes 2017 Shortlist
North American PR Week Awards 2017
Travel Marketing Awards 2017 Silver

‘International Campaign of the Year’ 
PR Week 2017  Best In Creative Excellence 2017
Euro Effies 2016 Grand Prix

Euro Effies 2016 4 Golds
Drum Content Awards 2016
Skifties 2015, “Best Innovative Use of Social Media”
Esprix 2014 Bronze
Cannes 2013 Design Bronze
One Show 2011 Branded Entertainment Silver
One Show 2011 Interactive Merit
Cresta 2011 Interactive Winner
WebAward 2011
Golden Awards Montreux 2011 Gold
ADCN 2010 Nomination
Golden Drum 2010
ADCN 2009 2 Nominations
Eurobest 2009 Silver
IMC European Award 2009 Integrated Silver
IMC European Award 2009 Brand Relaunch Bronze

Cannes 2009 Shortlist
Esprix 2009 Bronze
The Festival of Media Awards 2009 Short List
SAN Accent 2008
ADCN 2008 Gold & Gran Prix
EuroBest 2008 Short List
David Awards 2007 Best TV
David Awards 2007 Best Outdoor
Creative Circle 2005

'Best 5 Young Creative Teams in London' 2003

Copy Break 1999 Gold
Cannes Young Lions 1998

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